WOW: Personalizing the greeting

The Goal Create a personalized experience at the first customer interaction that goes beyond “Hi, can I help you with anything?” The Concept “Welcome to [COMPANY NAME]. My name is [FIRST NAME]. How are you doing today? (Also see below for other variations) Focuses on...

WOW: Where all patients are treated like family

The Goal When I started working with my father in his dermatology practices, I was coming into essentially the same practice that was started by his father (my grandfather) some 50 years earlier. While it was successful by most measures, not much had changed over its...